Firebr@Nds : Building Brand Loylty In The Internet Age. (Record no. 355439)
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000 -LEADER | |
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fixed length control field | 00600nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150617s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | MOO/MIL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Moon Michael. |
245 ## - TITLE STATEMENT | |
Title | Firebr@Nds : Building Brand Loylty In The Internet Age. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Tata Mc Grawhill |
Date of publication, distribution, etc | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1TO318 |
500 ## - GENERAL NOTE | |
General note | Brand Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Acceleration Ramp For Launching A Fi |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand Fundamentals |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Building Brands Offline |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Firebranding In Action |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Firebrands |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Seven Best Practices Of Firebranding |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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Symbiosis Institute of Operation Management | Symbiosis Institute of Operation Management | Anmol Pustakalaya | 375.00 | 658.827 MOO/MIL | SIOM-B-9 | 22/06/2015 | 375.00 | 22/06/2015 | Books |