Firebr@Nds : Building Brand Loylty In The Internet Age. (Record no. 355439)

MARC details
000 -LEADER
fixed length control field 00600nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150617s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number MOO/MIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moon Michael.
245 ## - TITLE STATEMENT
Title Firebr@Nds : Building Brand Loylty In The Internet Age.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata Mc Grawhill
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent 1TO318
500 ## - GENERAL NOTE
General note Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Acceleration Ramp For Launching A Fi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Fundamentals
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building Brands Offline
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Firebranding In Action
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Firebrands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Seven Best Practices Of Firebranding
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management     Anmol Pustakalaya 375.00   658.827 MOO/MIL SIOM-B-9 22/06/2015 375.00 22/06/2015 Books