INTERNATIONAL MARKETING: CONCEPTS, TECHNIQUES AND CASES (Record no. 3472)

MARC details
000 -LEADER
fixed length control field 00651nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3472
Classification number 658.848
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SAXENA, RAJAN
245 ## - TITLE STATEMENT
Title INTERNATIONAL MARKETING: CONCEPTS, TECHNIQUES AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata Mcgraw Hill Publishing Compnay Ltd.
Date of publication, distribution, etc 1984
300 ## - PHYSICAL DESCRIPTION
Extent XII,220
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 28
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source MODERN1555/8.9.84
Additional physical form available note 1555/8.9.84
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title INTERNATIONAL MARKETING: CONCEPTS, TECHNIQUES AND CASES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INTERNATIONAL MARKETING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title INTERNATIONAL MARKETING: CONCEPTS, TECHNIQUES AND CASES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 17/09/1984 28.50 3472   658.848 SAX 3472 SIU-B-3472 03/04/2014 03/06/2012 Books