Strategic Marketing Management: Text and Cases (Record no. 343804)
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000 -LEADER | |
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fixed length control field | 02049nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150407s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1403931009 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Cutter | MAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mathur, U C. |
245 ## - TITLE STATEMENT | |
Title | Strategic Marketing Management: Text and Cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Mcmillan |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 296pages. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Marketing as a discipline has gained importance in the wake of a continuous onslaught of powerful multinational competitors. Companies need to take accurate and speedy decisions especially in this major revenue-earning area. Therefore, students of marketing management must equip themselves with the concepts and tools of making strategic plans for marketing as well as understanding and solving marketing problems. The book provides marketing perspective and customer orientation to companies’ management activities, covering opportunity analysis, market segmentation techniques, product selection strategy, pricing plans, service based sustainable competitive advantage and brand management. The book contains a number of case studies that help students in obtaining virtual corporate experience of the marketing concepts by handling and solving the cases. The salient features of the book are: • Detailed analysis of the existing market situations • A selection of the options available to the marketers for planning marketing strategies • Concepts of product selection, pricing, market segmentation • Specially selected case studies for ease of understanding the marketing nuances. The book stresses on student’s holistic learning – subtleties of the complex and diverse areas of comprehensive marketing programme and communication mix through advertising and promotion strategies. The book has interactive exercises dealing with marketing situations that are meant to excite the psyche of the students and provide involvement based learning programme."<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic management |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | 07/04/2015 | Pritam book centre | 285.00 | 658.802 MAT | SIBMH-B-1076 | 02/12/2022 | Books |