Strategic Marketing Management: Text and Cases (Record no. 343804)

MARC details
000 -LEADER
fixed length control field 02049nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1403931009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U C.
245 ## - TITLE STATEMENT
Title Strategic Marketing Management: Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcmillan
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 296pages.
520 ## - SUMMARY, ETC.
Summary, etc "Marketing as a discipline has gained importance in the wake of a continuous onslaught of powerful multinational competitors. Companies need to take accurate and speedy decisions especially in this major revenue-earning area. Therefore, students of marketing management must equip themselves with the concepts and tools of making strategic plans for marketing as well as understanding and solving marketing problems. The book provides marketing perspective and customer orientation to companies’ management activities, covering opportunity analysis, market segmentation techniques, product selection strategy, pricing plans, service based sustainable competitive advantage and brand management. The book contains a number of case studies that help students in obtaining virtual corporate experience of the marketing concepts by handling and solving the cases. The salient features of the book are: • Detailed analysis of the existing market situations • A selection of the options available to the marketers for planning marketing strategies • Concepts of product selection, pricing, market segmentation • Specially selected case studies for ease of understanding the marketing nuances. The book stresses on student’s holistic learning – subtleties of the complex and diverse areas of comprehensive marketing programme and communication mix through advertising and promotion strategies. The book has interactive exercises dealing with marketing situations that are meant to excite the psyche of the students and provide involvement based learning programme."<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad 07/04/2015 Pritam book centre 285.00 658.802 MAT SIBMH-B-1076 02/12/2022 Books