Digital strategics for powerful corporate communicaiton (Record no. 343588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01860nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150407s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070683372 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Cutter | ARG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Argenti, Paul A. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital strategics for powerful corporate communicaiton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mc Graw hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,288 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday?s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to * Manage brand identity and company reputation * Build a culture of engagement and transparency * Turn stakeholders into ?company evangelists? * Manage internal communications across time zones and language barriers * Recruit and retain the best talent * Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Company stakeholders |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Employees |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Empowered |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barnes, Courtney M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 07/04/2015 | Pritam book centre | 550.00 | 658.45 ARG | SIBMH-B-860 | 16/08/2019 | Books |
