Corporate Branding : Concepts And Cases (Record no. 30965)

MARC details
000 -LEADER
fixed length control field 00563nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Editor K Suresh
245 ## - TITLE STATEMENT
Title Corporate Branding : Concepts And Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad
Name of publisher, distributor, etc ICFAI University Press
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 187
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 340
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source I C F A I, Pune096
Additional physical form available note 96
536 ## - FUNDING INFORMATION NOTE
Text of note Books
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Corporate Branding : Concepts And Cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Corporate Branding : Concepts And Cases
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 08/10/2006 400.00 5719   658.827 COR 5719 SIU-B-30675 03/04/2014 03/06/2012 Books