Integrated marketing communication in advertising and promotion (Record no. 297394)

MARC details
000 -LEADER
fixed length control field 00528nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200916153413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131516522
040 ## - CATALOGING SOURCE
Transcribing agency SCMSN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHI
Edition number 8th
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated marketing communication in advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage Learning,
Place of publication, distribution, etc Delhi :
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 666 p.
365 ## - TRADE PRICE
Price type code Rs
Price amount 575.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Checked out Date checked out
    Dewey Decimal Classification   Restricted Access Not For Loan Reference Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida Reference 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00   659.1 SHI SCMSN-B-4923 25/03/2015 25/03/2015 Books      
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4924 24/03/2022 25/03/2015 Books 1 07/04/2022 24/03/2022
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4925 16/04/2016 25/03/2015 Books 2   30/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4926 14/02/2018 25/03/2015 Books     08/02/2018
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4927 15/04/2019 25/03/2015 Books 1   02/04/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 8 659.1 SHI SCMSN-B-4928 18/06/2019 25/03/2015 Books 1   07/06/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4929 21/11/2019 25/03/2015 Books 2   31/10/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 6 659.1 SHI SCMSN-B-4930 06/04/2018 25/03/2015 Books     06/04/2018
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4931 01/04/2017 25/03/2015 Books 1   20/03/2017
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4932 16/04/2016 25/03/2015 Books     13/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4933 16/04/2016 25/03/2015 Books 1   12/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4934 12/02/2019 25/03/2015 Books     11/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4935 28/03/2018 25/03/2015 Books     09/03/2018
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4936 19/02/2019 25/03/2015 Books     07/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4937 11/04/2017 25/03/2015 Books 1   01/04/2017
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4938 16/04/2016 25/03/2015 Books     06/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4939 13/02/2019 25/03/2015 Books 1   11/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida Book Cart 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 6 659.1 SHI SCMSN-B-4940 24/04/2018 25/03/2015 Books     13/04/2018
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4941 11/04/2017 25/03/2015 Books     28/03/2017
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4942 16/04/2016 25/03/2015 Books     29/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4943 16/04/2016 25/03/2015 Books     07/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4944 16/04/2016 25/03/2015 Books 2   30/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4945 24/04/2018 25/03/2015 Books 1   06/04/2018
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4946 16/04/2016 25/03/2015 Books 1   31/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 6 659.1 SHI SCMSN-B-4947 18/02/2019 25/03/2015 Books 1   04/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4948 13/02/2019 25/03/2015 Books     07/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4949 26/02/2019 25/03/2015 Books     07/02/2019
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 2 659.1 SHI SCMSN-B-4950 16/04/2016 25/03/2015 Books 1   10/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 2 659.1 SHI SCMSN-B-4951 16/04/2016 25/03/2015 Books 1   31/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 2 659.1 SHI SCMSN-B-4952 16/04/2016 25/03/2015 Books     31/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4953 11/04/2017 25/03/2015 Books     01/04/2017
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4954 16/04/2016 25/03/2015 Books     29/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4955 16/04/2016 25/03/2015 Books     31/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4956 16/04/2016 25/03/2015 Books     29/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4957 16/04/2016 25/03/2015 Books     13/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4958 16/04/2016 25/03/2015 Books 1   10/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 5 659.1 SHI SCMSN-B-4959 24/04/2023 25/03/2015 Books     15/04/2023
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 3 659.1 SHI SCMSN-B-4960 16/04/2016 25/03/2015 Books     13/04/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 4 659.1 SHI SCMSN-B-4961 18/04/2016 25/03/2015 Books 1   29/03/2016
    Dewey Decimal Classification         Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida General Stacks 10/03/2015 Internatioanl Book House, New Delhi 16035/DEL/14-15 575.00 2 659.1 SHI SCMSN-B-4962 16/04/2016 25/03/2015 Books     29/03/2016