advertising & promotion an integrat ed marketing communication perspec (Record no. 29571)

MARC details
000 -LEADER
fixed length control field 00677nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E & Belch Michael A
245 ## - TITLE STATEMENT
Title advertising & promotion an integrat ed marketing communication perspec
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc T M H
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent XXVI, 778
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 327
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source SYSTEM SALES1751/03-04
Additional physical form available note 1751/03-04
620 ## -
-- advertising
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title advertising & promotion an integrat ed marketing communication perspec
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title advertising & promotion an integrat ed marketing communication perspec
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Shelving control number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 21/11/2002 385.00 4325   5 2 659.1 BEL 4325 SIU-B-29281 22/10/2019 23/07/2019 03/06/2012 Books