Marketing Communications Management : (Record no. 291322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002175i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131129s2014 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857027863 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857027870 (pbk.) |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Cutter | 40897 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copley, Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Communications Management : |
| Remainder of title | Integration, Engagement and Interaction / |
| Statement of responsibility, etc | Paul Copley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage Publications Ltd |
| Date of publication, distribution, etc | 2014 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1409 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 464pages cm |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.4325.00 |
| 648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
| General subdivision | Marketing Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing / Costly ref. Marketing Mgt. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Collection code | Shelving location | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 28/02/2019 | 262 | 8925.84 | 658.802 COP | SCMHRD-B-28353 | 02/04/2024 | Books | Reference | REFERENCE CUPBOARD | 12751.20 | ||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 19/01/2015 | Systems Sales, Pune. | 4325.00 | 658.802/COP | SIU-B-40897 | 30/01/2015 | Books |
