Strategic Brand Management (Record no. 285168)

MARC details
000 -LEADER
fixed length control field 00356nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141015s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number Kel
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane.
245 ## - TITLE STATEMENT
Title Strategic Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2003
Name of publisher, distributor, etc Prentice Hall
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 788p
365 ## - TRADE PRICE
Price type code Rs.
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' compressed title identification 136
Detailed date of publication 7/22/2003
Availability status code Pritam Book Centre
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      Not For Loan Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-1/1.4 17/02/2011 350.00   658.827 Kel SIMS-B-11248 23/01/2015 23/01/2015 Books