Advertising Management (Record no. 271169)

MARC details
000 -LEADER
fixed length control field 00456nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141015s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178087359
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Bat
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Batra, Rajeev, Myers, John G "
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2002
Name of publisher, distributor, etc Pearson Education (Singapore) Pte Ltd
Place of publication, distribution, etc New Delhi
365 ## - TRADE PRICE
Price type code Rs.
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' compressed title identification 2569
Detailed date of publication 9/20/2005
Availability status code Varma Book Distributors
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name " Aaker, David A"
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme
        Symbiosis Centre for Management Studies-Noida Symbiosis Centre for Management Studies-Noida   23/01/2021     659.1 BAT SCMSN-DB-0327 23/01/2021   23/01/2021 Donated Books Dewey Decimal Classification
        Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/11.3 27/02/2006 250.00 1 659.1 Bat SIMS-B-12249 19/01/2016 24/12/2015 23/01/2015 Books