| 000 -LEADER |
|---|
| fixed length control field |
00521nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120603s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones John Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Behind Powerful Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Delhi |
| Name of publisher, distributor, etc |
Tmh |
| Date of publication, distribution, etc |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XII,322 |
| 365 ## - TRADE PRICE |
|---|
| Price note |
Rupees |
| Unit of pricing |
1 |
| Price amount |
319 |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Publishers' discount category |
15 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Availability source |
Technical Book Services5214/00-01 |
| Additional physical form available note |
5214/00-01 |
| 620 ## - |
|---|
| -- |
Branding |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Behind Powerful Brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding |
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Behind Powerful Brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
