Behind Powerful Brands (Record no. 27082)

000 -LEADER
fixed length control field 00521nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones John Philip
245 ## - TITLE STATEMENT
Title Behind Powerful Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Tmh
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent XII,322
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 319
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Technical Book Services5214/00-01
Additional physical form available note 5214/00-01
620 ## -
-- Branding
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Behind Powerful Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Behind Powerful Brands
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Inventory number Shelving control number Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 2000-08-11 375.00 1833   658.827 JON 1833 SIU-B-26789 2014-04-03 2012-06-03 Books