Advertising and Society: An Introduction (Record no. 256833)
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000 -LEADER | |
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fixed length control field | 01815nam a22002537a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150107b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470673096 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Cutter | SID-B-8277 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Carol J. Pardun |
245 ## - TITLE STATEMENT | |
Title | Advertising and Society: An Introduction |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | John Wiley & Sons |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 312p. |
365 ## - TRADE PRICE | |
Price amount | 2637.00 |
Unit of pricing | 1 |
520 ## - SUMMARY, ETC. | |
Summary, etc | Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter–level overviews and summaries of the topic history and key issues, along with student–friendly features such as ideas for papers and questions for discussion |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Advertising and Society: An Introduction |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising and Society: An Introduction |
730 ## - ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Advertising and Society: An Introduction |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Design | Symbiosis Institute of Design | On Display | 07/01/2015 | 659.1 SID-B-8277 | SID-B-8277 | 07/01/2015 | 2637.00 | Books |