Advertising and Society: An Introduction (Record no. 256833)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470673096
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter SID-B-8277
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carol J. Pardun
245 ## - TITLE STATEMENT
Title Advertising and Society: An Introduction
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 312p.
365 ## - TRADE PRICE
Price amount 2637.00
Unit of pricing 1
520 ## - SUMMARY, ETC.
Summary, etc Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter–level overviews and summaries of the topic history and key issues, along with student–friendly features such as ideas for papers and questions for discussion
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising and Society: An Introduction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and Society: An Introduction
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising and Society: An Introduction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design On Display 07/01/2015 659.1 SID-B-8277 SID-B-8277 07/01/2015 2637.00 Books