Introducing: Visual Identities for Small Businesess (Record no. 256293)

MARC details
000 -LEADER
fixed length control field 02690nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141226b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783899554113
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Cutter SID-B-8071
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Robert Klanten , A. Sinofzik
245 ## - TITLE STATEMENT
Title Introducing: Visual Identities for Small Businesess
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Die Gestalten Verlag
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 256p.
365 ## - TRADE PRICE
Price amount 1400.00
Unit of pricing 1
520 ## - SUMMARY, ETC.
Summary, etc Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today s most important design trends from minimalism and classic modernism to styles that range from retro and letterpress-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationery for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based. For exclusive previews inside and excerpts from this book, go to www.gestalten.com.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Introducing: Visual Identities for Small Businesess
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Introducing: Visual Identities for Small Businesess
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Introducing: Visual Identities for Small Businesess
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design Book Cart 26/12/2014 741.6 SID-B-8071 SID-B-8071 16/11/2022 1400.00 Books