MARC details
| 000 -LEADER |
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| fixed length control field |
01739nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141113b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1609012267 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
687 |
| Cutter |
SID-B-7946 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sandra J. Keiser , Myrna B. Garner |
| 245 ## - TITLE STATEMENT |
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| Title |
Beyond Design: The Synergy of Apparel Product Development |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Fairchild Books |
| Date of publication, distribution, etc |
2012 |
| Place of publication, distribution, etc |
New York |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
624p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
2693.92 |
| Unit of pricing |
1 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Beyond Design: The Synergy of Apparel Product Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Beyond Design: The Synergy of Apparel Product Development |
| Topical term or geographic name as entry element |
Fashion Design, Product Development |
| 730 ## - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Beyond Design: The Synergy of Apparel Product Development |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Books |
