The definitive book of branding / (Record no. 254912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02394cam a22003258i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18111403 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141113125752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140410s2014 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014012534 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117735 (paperback : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | SIU Central Library |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .D44 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | 40576 |
| 245 04 - TITLE STATEMENT | |
| Title | The definitive book of branding / |
| Statement of responsibility, etc | edited by Kartikeya Kompella. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Response |
| Date of publication, distribution, etc | 2014 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1405 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 408 pages cm |
| 365 ## - TRADE PRICE | |
| Price amount | Rs.895.00 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Source of availability status code | Classics Book Distributors, Pune. Invoice No.6085 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword -- Preface -- Building blocks -- The essence of positioning / Al Ries -- Creating meaningful brands : how brands evolve from labels on products to icons of meaning / Mark Batey -- From niche to mainstream -- The power of words and stories / John Simmons -- All together now : the new and vital strategy of "community" / Douglas Atkin -- What it really means to be a challenger in today's world / Adam Morgan -- Building brand authenticity / Michael B. Beverland -- The most important brand question : how does it make them feel? / Daryl Travis -- Brands and innovation / Jean-Noel Kapferer -- Branding with a cause / Kartikeya Kompella -- Branding beyond marketing -- Living the brand / Nicholas Ind -- Employer brand management / Richard Mosley -- Global branding : strategy, creativity, and leadership / Sicco van Gelder -- Brand valuation : identifying and measuring the economic value creation of brands / Jan Lindemann -- Together we stand -- Co-branding / Tom Blackett -- The guide to co-creation / Clare Fuller and Arunima Kapoor -- Building brands on belief -- What Chatterjee said : designing brands from the inside out / Patrick Hanlon -- Passion brands: the extraordinary power of brand belief / Helen Edwards and Derek Day -- Lovemarks in the age of now / Kevin Roberts -- Index -- About the editor and contributors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Globalization |
| General subdivision | Economic aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya, |
| Relator term | editor of compilation. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 3 | 1 | 658.827/KOM 40576 | siu-b-40576 | 03/10/2016 | 20/09/2016 | 13/10/2014 | Books | ||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 658.827/KOM 40577 | siu-b-40577 | 13/11/2014 | 13/10/2014 | Books | |||||||||
| Lost | Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 1 | 7 | 658.827/KOM 40578 | siu-b-40578 | 13/01/2020 | 13/01/2020 | 13/10/2014 | Books | |||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 658.827/KOM 40579 | siu-b-40579 | 13/11/2014 | 13/10/2014 | Books | |||||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 1 | 658.827/KOM 40580 | siu-b-40580 | 07/08/2025 | 07/08/2025 | 13/10/2014 | Books | 22/08/2025 | ||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 658.827/KOM 40581 | siu-b-40581 | 13/11/2014 | 13/10/2014 | Books | |||||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 658.827/KOM 40582 | siu-b-40582 | 13/11/2014 | 13/10/2014 | Books | |||||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 658.827/KOM 40583 | siu-b-40583 | 13/11/2014 | 13/10/2014 | Books | |||||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 1 | 658.827/KOM 40584 | siu-b-40584 | 17/12/2015 | 04/12/2015 | 13/10/2014 | Books | |||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 13/10/2014 | Classic Book Distributors, Pune. | 895.00 | 3 | 658.827/KOM 40585 | siu-b-40585 | 12/10/2016 | 20/09/2016 | 13/10/2014 | Books | |||||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 18/12/2018 | 9 | 665.00 | 658.827 KOM | SIU-B-50088 | 12/11/2018 | 18/12/2018 | Books | 950.00 |
