Retail Advertising and Promotion (Record no. 252756)
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000 -LEADER | |
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fixed length control field | 01466nam a22002417a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140808b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 13: 978-1563678981 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Cutter | SID-B-7819 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jay Diamond |
245 ## - TITLE STATEMENT | |
Title | Retail Advertising and Promotion |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | China |
Name of publisher, distributor, etc | Fairchild Books |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,430p. |
365 ## - TRADE PRICE | |
Price amount | 4401.00 |
Unit of pricing | 1 |
520 ## - SUMMARY, ETC. | |
Summary, etc | Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Retail Advertising and Promotion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Retail Advertising and Promotion |
730 ## - ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Retail Advertising and Promotion |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Symbiosis Institute of Design | Symbiosis Institute of Design | On Display | 08/08/2014 | 659.1 SID-B-7819 | SID-B-7819 | 17/08/2015 | 4401.00 | Books |