Retail Advertising and Promotion (Record no. 252756)

MARC details
000 -LEADER
fixed length control field 01466nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 13: 978-1563678981
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter SID-B-7819
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jay Diamond
245 ## - TITLE STATEMENT
Title Retail Advertising and Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc China
Name of publisher, distributor, etc Fairchild Books
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xvii,430p.
365 ## - TRADE PRICE
Price amount 4401.00
Unit of pricing 1
520 ## - SUMMARY, ETC.
Summary, etc Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Retail Advertising and Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail Advertising and Promotion
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Retail Advertising and Promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design On Display 08/08/2014 659.1 SID-B-7819 SID-B-7819 17/08/2015 4401.00 Books