Strategic Brand Management (Record no. 251703)

MARC details
000 -LEADER
fixed length control field 00306nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-8131756898
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 695P.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 08/10/2012 Nitin Books Dist. 550.00 2 658.827 SCMC-B-3808 02/05/2024 23/04/2024 30/10/2015 Books