Managing Brand Equity (Record no. 251098)

MARC details
000 -LEADER
fixed length control field 00305nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-02900101-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 ## - TITLE STATEMENT
Title Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc The Free Press
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent 299p.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 02/01/2012 Design Books 1215.00   658.827 SCMC-B-3199 30/10/2015 30/10/2015 Books