Advertising & Promotions IMC Perspective (Record no. 247575)

MARC details
000 -LEADER
fixed length control field 00579nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140721b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-008031-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 / SHA
Cutter 11649
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah Kruti
245 ## - TITLE STATEMENT
Title Advertising & Promotions IMC Perspective
Statement of responsibility, etc D'souza Alan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill Education Pvt. Ltd.
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 987
365 ## - TRADE PRICE
Price amount Rs.835/-
648 ## - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
General subdivision Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Source of acquisition Cost, normal purchase price
            Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 08/07/2009 659.1 SCMC-B-1611 12/04/2024 Books System Sales 450.00
            Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 08/07/2009 659.1 SCMC-B-1612 30/10/2015 Books System Sales 450.00
    Dewey Decimal Classification     Reference Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11649 SCMSUGV-B-11649 21/07/2014 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11650 SCMSUGV-B-11650 24/12/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11651 SCMSUGV-B-11651 18/12/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11652 SCMSUGV-B-11652 11/12/2023 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11653 SCMSUGV-B-11653 18/12/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11654 SCMSUGV-B-11654 30/01/2017 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11655 SCMSUGV-B-11655 05/02/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11656 SCMSUGV-B-11656 31/01/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11657 SCMSUGV-B-11657 20/02/2023 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11658 SCMSUGV-B-11658 04/12/2024 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11659 SCMSUGV-B-11659 13/12/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11660 SCMSUGV-B-11660 14/12/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11661 SCMSUGV-B-11661 09/04/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11662 SCMSUGV-B-11662 31/01/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11663 SCMSUGV-B-11663 23/03/2015 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11664 SCMSUGV-B-11664 07/12/2016 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11665 SCMSUGV-B-11665 29/01/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11666 SCMSUGV-B-11666 24/04/2015 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11667 SCMSUGV-B-11667 25/04/2023 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11668 SCMSUGV-B-11668 24/12/2019 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11669 SCMSUGV-B-11669 06/03/2023 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11670 SCMSUGV-B-11670 23/03/2023 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11671 SCMSUGV-B-11671 08/01/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11672 SCMSUGV-B-11672 09/04/2018 Books    
    Dewey Decimal Classification       Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar 21/07/2014 659.1 / SHA 11673 SCMSUGV-B-11673 04/01/2018 Books