CASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES (Record no. 24225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 24227 |
| Classification number | 659 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOHN , DORIS RAJAKUMARI |
| 245 ## - TITLE STATEMENT | |
| Title | CASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | HYDERABAD |
| Name of publisher, distributor, etc | ICFAI UNIVERSITY PRESS, HYDERABAD |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VII , 369 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 1000 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | ICFAI UNIVERSITY PRESS |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | ICFAI UNIVERSITY PRESSINV/SIBM/492/08.11.09 |
| Additional physical form available note | INV/SIBM/492/08.11.09 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | CASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | CASE STUDIES IN ADVERTISING STRATEGIES:TRENDS AND PRACTICES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 04/01/2010 | 1000.00 | 24227 | 3 | 659 JOH 24227 | SIU-B-24227 | 09/10/2018 | 24/08/2018 | 03/06/2012 | Books |
