CASE STUDIES IN BRAND MANAGEMENT VOL . II (Record no. 24224)

MARC details
000 -LEADER
fixed length control field 00700nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 24226
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GEORGE , S S, GUPTA , VIVEK
245 ## - TITLE STATEMENT
Title CASE STUDIES IN BRAND MANAGEMENT VOL . II
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc HYDERABAD
Name of publisher, distributor, etc ICFAI UNIVERSITY PRESS, HYDERABAD
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent VI , 317
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 750
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information ICFAI UNIVERSITY PRESS
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source ICFAI UNIVERSITY PRESSINV/SIBM/492/08.11.09
Additional physical form available note INV/SIBM/492/08.11.09
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title CASE STUDIES IN BRAND MANAGEMENT VOL . II
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMENT
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title CASE STUDIES IN BRAND MANAGEMENT VOL . II
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 04/01/2010 750.00 24226 7 1 658.827 GEO 24226 SIU-B-24226 18/08/2022 22/07/2022 03/06/2012 Books