Strategic Brand Management:a process of growing & strengthening brands (Record no. 241229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184841824 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia Mukesh |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management:a process of growing & strengthening brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Regal Publications |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 444 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 25/01/2013 | 1680.00 | 658.827 | SCMC-B-3888 | 30/10/2015 | Books | System Sales | ||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 03/10/2012 | 1344.00 | 658.827 BHA | SCMHRD-B-24387 | 08/05/2024 | Books |
