Selling blue elephants : (Record no. 239528)

MARC details
000 -LEADER
fixed length control field 00490nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131713747
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter MOS/GOF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moskowitz Howard
245 ## - TITLE STATEMENT
Title Selling blue elephants :
Remainder of title how to make great products that people want before they even know they want them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson educatio
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 252 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gofman Alex
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 23/02/2010 399.20 658.8 MOS/GOF SCMHRD-B-19647 25/02/2014 Books
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 23/02/2010 399.20 658.8 MOS/GOF SCMHRD-B-19648 10/07/2025 Books