Six rules for Brand Revitalization Lear how companies like Mcdonald's can Re-Energize their brands (Record no. 239525)

MARC details
000 -LEADER
fixed length control field 00451nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131730126
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter LIG/KID
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Light , Larry
245 ## - TITLE STATEMENT
Title Six rules for Brand Revitalization Lear how companies like Mcdonald's can Re-Energize their brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 218 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of acquisition
            Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 06/06/2011 375.00 658.827 SCMC-B-3019 30/10/2015 Books Krishna
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 21/02/2010 300.00 658.827 LIG/KID SCMHRD-B-19638 11/04/2018 Books  
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 21/02/2010 300.00 658.827 LIG/KID SCMHRD-B-19639 11/04/2018 Books