Six rules for Brand Revitalization Lear how companies like Mcdonald's can Re-Energize their brands (Record no. 239525)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730126 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | LIG/KID |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Light , Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Six rules for Brand Revitalization Lear how companies like Mcdonald's can Re-Energize their brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 06/06/2011 | 375.00 | 658.827 | SCMC-B-3019 | 30/10/2015 | Books | Krishna | ||||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 21/02/2010 | 300.00 | 658.827 LIG/KID | SCMHRD-B-19638 | 11/04/2018 | Books | |||||
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 21/02/2010 | 300.00 | 658.827 LIG/KID | SCMHRD-B-19639 | 11/04/2018 | Books |
