Consumer Behavior and Marketing Action (Record no. 238785)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131500361 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Cutter | ASS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior and Marketing Action |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | South Western College Publishing |
| Place of publication, distribution, etc | USA |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 718 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/02/2007 | 0.00 | 658.834 ASS | SCMHRD-B-16742 | 29/07/2024 | Books | |||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 17/07/2008 | 321.00 | 658.834 Ass | SIMS-B-014670 | 29/03/2019 | Books | SIMS-8/8.5 | ||||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 10/04/2012 | 321.00 | 658.834 Ass | SIMS-B-014671 | 22/03/2017 | Books | SIMS-8/8.5 |
