Strategic Marketing Management : (Record no. 238614)
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000 -LEADER | |
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fixed length control field | 00449nam a2200157 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140130s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781403931009 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.401 |
Cutter | MAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mathur, U.C. |
245 ## - TITLE STATEMENT | |
Title | Strategic Marketing Management : |
Remainder of title | text and cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Macmillan India Ltd. |
Place of publication, distribution, etc | Delhi |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 296 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 09/11/2006 | 187.00 | 658.401 MAT | SCMHRD-B-16444 | 25/02/2014 | Books |