Strategic Marketing Management : (Record no. 238614)

MARC details
000 -LEADER
fixed length control field 00449nam a2200157 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403931009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401
Cutter MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathur, U.C.
245 ## - TITLE STATEMENT
Title Strategic Marketing Management :
Remainder of title text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan India Ltd.
Place of publication, distribution, etc Delhi
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 296 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 09/11/2006 187.00 658.401 MAT SCMHRD-B-16444 25/02/2014 Books