ASIAN BRAND STRATEGY: HOW ASIA BUILDS STRONG BRANDS (Record no. 238049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140130s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1403992797 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 ROL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ROLL, MARTIN |
| 245 ## - TITLE STATEMENT | |
| Title | ASIAN BRAND STRATEGY: HOW ASIA BUILDS STRONG BRANDS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PALGRAVE MACMILLIAN |
| Place of publication, distribution, etc | NEW YORK |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | BRAND MANAGEMENT |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of acquisition | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 15/04/2013 | 995.00 | 1 | 658.827 | SCMC-B-4173 | 09/03/2016 | 25/02/2016 | 30/10/2015 | Books | Classic Book Distributors | 2 | |||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | SIMS-8/6.3 | 24/12/2006 | 995.00 | 1 | 658.827 Rol | SIMS-B-013241 | 24/11/2017 | 07/11/2017 | 23/01/2015 | Books |
