Marketing power of emotion (Record no. 236543)

MARC details
000 -LEADER
fixed length control field 00432nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195150568
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Cutter OSH/OSH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Oshaughnessy John
245 ## - TITLE STATEMENT
Title Marketing power of emotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford university press
Place of publication, distribution, etc Oxford
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 274 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Oshaughnessy Nicholas Jackson
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 21/09/2003 495.00 658.834 2 OSH/OSH SCMHRD-B-11747 25/02/2014 Books