Legendary Brands : (Record no. 236071)

MARC details
000 -LEADER
fixed length control field 00504nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780793155606
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter VIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vincent, Laurence
245 ## - TITLE STATEMENT
Title Legendary Brands :
Remainder of title unleashing the power of storytelling to create a winning market strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Dearborn Trade Publishing
Place of publication, distribution, etc Chicago
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent x, 321 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 18/02/2003 1369.00 658.827 VIN SCMHRD-B-11025 25/02/2014 Books