50+ Marketing : (Record no. 235946)

MARC details
000 -LEADER
fixed length control field 00458nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333984123
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter TRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Trigger, Jean-Paul
245 ## - TITLE STATEMENT
Title 50+ Marketing :
Remainder of title marketing communication, and selling to the over 50s generations
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Palgrave
Place of publication, distribution, etc Hampshare
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xx,172 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 25/01/2003 2010.00 658.8 TRE SCMHRD-B-10857 25/02/2014 Books