DIRECT MARKETING IN ACTION (Record no. 23547)

MARC details
000 -LEADER
fixed length control field 00684nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 23549
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name THOMAS, ANDREW R., LEWISON, DALE M.
245 ## - TITLE STATEMENT
Title DIRECT MARKETING IN ACTION
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc LONDON
Name of publisher, distributor, etc PRAEGER
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent XIII,217
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 2213.64
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information DIAMOND BOOK CENTRE
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source DIAMOND BOOK CENTRE1635-04/12/2008
Additional physical form available note 1635-04/12/2008
620 ## -
-- DIRECT, MARKETING, TELEPHONE ORDER, MAIL ORDER,
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title DIRECT MARKETING IN ACTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DIRECT MARKETING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title DIRECT MARKETING IN ACTION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 04/12/2008 2213.64 23549   658.872 THO 23549 SIU-B-23549 03/04/2014 03/06/2012 Books