Marketing management : strategies and programs (Record no. 234473)

MARC details
000 -LEADER
fixed length control field 00457nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007114255X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter GUI/PAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan Joseph P
245 ## - TITLE STATEMENT
Title Marketing management : strategies and programs
250 ## - EDITION STATEMENT
Edition statement 6th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw hill companies
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent 463 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paul Gordon W
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 24/11/1998 695.00 658.8 GUI/PAU SCMHRD-B-5737 25/02/2014 Books