Cases in marketing management and strategy : an asia pacific perspective (Record no. 233758)
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000 -LEADER | |
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fixed length control field | 00471nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140130s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780135770573 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | QUE/LEO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Quelch John A |
245 ## - TITLE STATEMENT | |
Title | Cases in marketing management and strategy : an asia pacific perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentice hall |
Place of publication, distribution, etc | Singapore |
Date of publication, distribution, etc | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 507 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Leong Siew Meng and Ang Swee Hoon |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 16/04/1998 | 367.00 | 658.8 QUE/LEO | SCMHRD-B-4597 | 25/02/2014 | Books |