Cases in marketing management and strategy : an asia pacific perspective (Record no. 233758)

MARC details
000 -LEADER
fixed length control field 00471nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135770573
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter QUE/LEO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch John A
245 ## - TITLE STATEMENT
Title Cases in marketing management and strategy : an asia pacific perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice hall
Place of publication, distribution, etc Singapore
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 507 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leong Siew Meng and Ang Swee Hoon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 16/04/1998 367.00 658.8 QUE/LEO SCMHRD-B-4597 25/02/2014 Books