Integrated marketing communications (Record no. 233686)
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000 -LEADER | |
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fixed length control field | 00485nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140130s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780844233635 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Cutter | SCH/TAN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Schullz Don E |
245 ## - TITLE STATEMENT | |
Title | Integrated marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Ntc business books |
Place of publication, distribution, etc | USA |
Date of publication, distribution, etc | 1993 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 218 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Tannenbaum Stanley I and Lauterborn Robert F |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 16/02/1998 | 1095.00 | 658.802 SCH/TAN | SCMHRD-B-4462 | 20/08/2019 | Books |