Strategic Marketing Problems : (Record no. 231867)

MARC details
000 -LEADER
fixed length control field 00537nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205121306
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter KER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Strategic Marketing Problems :
Remainder of title cases and comments
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Allyn and Bacon
Place of publication, distribution, etc Boston
Date of publication, distribution, etc 1990
300 ## - PHYSICAL DESCRIPTION
Extent v, 533 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Decision making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 01/12/1995 1414.00 658.802 KER SCMHRD-B-1733 25/02/2014 Books