Contemporary marketing research. (Record no. 231854)

MARC details
000 -LEADER
fixed length control field 00501nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 314771018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl
245 ## - TITLE STATEMENT
Title Contemporary marketing research.
250 ## - EDITION STATEMENT
Edition statement 1991
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc West Publication
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent xxix,760 p.
500 ## - GENERAL NOTE
General note Marketing Research
520 ## - SUMMARY, ETC.
Summary, etc 1] Questionnaire Design 2] Basic Sampling Issues
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reference HBR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 01/12/1995 2193.00 658.83 MCD SCMHRD-B-1719 25/02/2014 Books