Direct marketing : strategy planning execution (Record no. 231684)

MARC details
000 -LEADER
fixed length control field 00409nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070460324
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter EDW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nash Edward
245 ## - TITLE STATEMENT
Title Direct marketing : strategy planning execution
250 ## - EDITION STATEMENT
Edition statement 3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw hiil
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1995
300 ## - PHYSICAL DESCRIPTION
Extent 475 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Markeitng management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 28/06/1995 1425.00 658.8 EDW SCMHRD-B-1461 25/02/2014 Books