Advanced marketing strategy : phenomena analysis and decisions (Record no. 226561)
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000 -LEADER | |
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fixed length control field | 00436nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140117s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130132934 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | URB/STA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Urban Glen L |
245 ## - TITLE STATEMENT | |
Title | Advanced marketing strategy : phenomena analysis and decisions |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Prentic hall |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 1991 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 563 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Star Steven H |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 17/10/2004 | 0.00 | 658.8 URB/STA | SCMHRD-B-13826 | 14/02/2014 | Books | ||||
Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 23/08/2006 | 0.00 | 658.8 URB/STA | SCMHRD-B-15775 | 14/02/2014 | Books |