Advanced marketing strategy : phenomena analysis and decisions (Record no. 226561)

MARC details
000 -LEADER
fixed length control field 00436nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130132934
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter URB/STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Urban Glen L
245 ## - TITLE STATEMENT
Title Advanced marketing strategy : phenomena analysis and decisions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentic hall
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent 563 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Star Steven H
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 17/10/2004 0.00 658.8 URB/STA SCMHRD-B-13826 14/02/2014 Books
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 23/08/2006 0.00 658.8 URB/STA SCMHRD-B-15775 14/02/2014 Books