Conquering consumerspace : marketing strategies for a branded world (Record no. 226215)
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000 -LEADER | |
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fixed length control field | 00432nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140117s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780814407417 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Cutter | SOL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Solomon Michael R |
245 ## - TITLE STATEMENT | |
Title | Conquering consumerspace : marketing strategies for a branded world |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | American Management Association |
Place of publication, distribution, etc | New York |
Date of publication, distribution, etc | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 276 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 20/09/2003 | 1220.00 | 658.827 SOL | SCMHRD-B-11623 | 14/02/2014 | Books |