Applications in basic marketing : clippings from the popular business press (Record no. 225111)

MARC details
000 -LEADER
fixed length control field 00465nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071169752
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter PER/MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D
245 ## - TITLE STATEMENT
Title Applications in basic marketing : clippings from the popular business press
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Irwin mcgraw hill
Place of publication, distribution, etc Boston
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent 227 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy E Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 27/11/2001 294.00 658.8 PER/MCC SCMHRD-B-8539 14/02/2014 Books