Strategic Brand Management: Building,Measuring,and Managing Brand Equity (Record no. 223321)

MARC details
000 -LEADER
fixed length control field 00420nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 131201158
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
Cutter KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Management: Building,Measuring,and Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Prentice Hall
Place of publication, distribution, etc New Jersey
Date of publication, distribution, etc 1998
300 ## - PHYSICAL DESCRIPTION
Extent 635 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 27/03/1999 1312.00 658.827 KEL SCMHRD-B-6307 12/01/2025 Books