STRATEGIC ADVERTISING MANAGEMENT (Record no. 21363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 21365 |
| Classification number | 659.11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERCY,LARRY, ELLIOTT,RICHARD |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC ADVERTISING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW YORK |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVIII,335 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 495 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | STAR BOOK SERVICE1331 |
| Additional physical form available note | 1331 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | STRATEGIC ADVERTISING MANAGEMENT |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | STRATEGIC ADVERTISING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 19/09/2005 | 495.00 | 21365 | 1 | 659.1 PER 21365 | SIU-B-21365 | 18/08/2022 | 26/07/2022 | 03/06/2012 | Books | ||||
| Dewey Decimal Classification | Symbiosis International University Central Library | Symbiosis International University Central Library | 20/12/2005 | 495.00 | 21784 | 1 | 659.1 PER 21784 | SIU-B-21784 | 24/07/2019 | 22/07/2019 | 03/06/2012 | Books |
