CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY (Record no. 21340)
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000 -LEADER | |
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fixed length control field | 00650nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120603s9999 xx 000 0 und d |
040 ## - CATALOGING SOURCE | |
Transcribing agency | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Item number | 21342 |
Classification number | 658.8342 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | GUPTA, SOMA SEN |
245 ## - TITLE STATEMENT | |
Title | CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | NEW DELHI |
Name of publisher, distributor, etc | NEW CENTURY PUBLICATIONS |
Date of publication, distribution, etc | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | VIII,297 |
365 ## - TRADE PRICE | |
Unit of pricing | 0 |
Price amount | 0 |
366 ## - TRADE AVAILABILITY INFORMATION | |
Publishers' discount category | 0 |
505 ## - FORMATTED CONTENTS NOTE | |
Miscellaneous information | STAR BOOK SERVICE |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Availability source | 1331 |
Additional physical form available note | 1331 |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
Uniform title | CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | CONSUMER BEHAVIOUR |
730 ## - ADDED ENTRY--UNIFORM TITLE | |
Uniform title | CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Symbiosis International University Central Library | Symbiosis International University Central Library | 19/09/2005 | 580.00 | 21342 | 658.8342 GUP 21342 | SIU-B-21342 | 03/04/2014 | 03/06/2012 | Books |