CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY (Record no. 21340)

MARC details
000 -LEADER
fixed length control field 00650nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 21342
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUPTA, SOMA SEN
245 ## - TITLE STATEMENT
Title CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc NEW CENTURY PUBLICATIONS
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent VIII,297
365 ## - TRADE PRICE
Unit of pricing 0
Price amount 0
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information STAR BOOK SERVICE
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source 1331
Additional physical form available note 1331
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BEHAVIOUR
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title CONSUMER BEHAVIOUR : DYNAMICS OF BUILDING BRAND EQUITY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 19/09/2005 580.00 21342   658.8342 GUP 21342 SIU-B-21342 03/04/2014 03/06/2012 Books