MARKETING COMMUNICATIONS (Record no. 20936)

MARC details
000 -LEADER
fixed length control field 00529nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 20938
Classification number 658.814
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SMITH, P.R.
245 ## - TITLE STATEMENT
Title MARKETING COMMUNICATIONS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc LONDON
Name of publisher, distributor, etc KOGAN PAGE
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent XVI,696
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 395
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source KOGAN PAGE1715
Additional physical form available note 1715
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING COMMUNICATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING COMMUNICATIONS
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING COMMUNICATIONS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 12/03/2005 395.00 20938 2 658.814 SMI 20938 SIU-B-20938 07/12/2019 06/10/2019 03/06/2012 Books