BRAND MARKETING (Record no. 20169)

MARC details
000 -LEADER
fixed length control field 00513nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 20171
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MARCONI,JOE
245 ## - TITLE STATEMENT
Title BRAND MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc TATA MCGRAW HILL PUB COM
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent XV,247
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 195
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source CROSSWORD04L103
Additional physical form available note 04L103
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title BRAND MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMENT
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title BRAND MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 14/12/2004 195.00 20171   658.8343 MAR 20171 SIU-B-20171 03/04/2014 03/06/2012 Books