ADVERTISING MANAGEMENT TEXT AND CASES (Record no. 1785)

MARC details
000 -LEADER
fixed length control field 00613nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 1785
Classification number 659.11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MARSHALL, MARTIN V., BORDEN, NEIL H.
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT TEXT AND CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc D.B.TARAPOREVALA SONS AND COMPANY
Date of publication, distribution, etc 1971
300 ## - PHYSICAL DESCRIPTION
Extent XIV,1066
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 21
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source UNIVERSAL BOOK SERVICES755
Additional physical form available note 755
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT TEXT AND CASES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT TEXT AND CASES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 04/11/1981 20.95 1785   659.11 BOR/MAR 1785 SIU-B-1785 03/04/2014 03/06/2012 Books