ADVERTISING MANAGEMENT: SELECTED READINGS (Record no. 1774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 1774 |
| Classification number | 659.11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BOYD, HARPER W., NEWMAN, JOSEPH W., ED. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT: SELECTED READINGS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | BOMBAY |
| Name of publisher, distributor, etc | TARAPOREVALA SONS & COMPANY |
| Date of publication, distribution, etc | 1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII,570 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 14 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | UNIVERSAL BOOK SERVICES753 |
| Additional physical form available note | 753 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ADVERTISING MANAGEMENT: SELECTED READINGS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ADVERTISING MANAGEMENT: SELECTED READINGS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 04/11/1981 | 14.25 | 1774 | 659.11 BOY/NEW 1774 | SIU-B-1774 | 03/04/2014 | 03/06/2012 | Books | |||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 10/03/1984 | 14.25 | 3309 | 659.11/BOY BOY/NEW 3309 | SIU-B-3309 | 03/04/2014 | 03/06/2012 | Books |
