STRATEGIC BRAND MANAGEMENT (Record no. 162040)

MARC details
000 -LEADER
fixed length control field 00487nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220105124104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177584875
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER KEVIN LANE
245 ## - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION
Place of publication, distribution, etc NEW DELHI
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 816
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING BRAND (G-13)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 10/06/2013 2 658.827 KEL SIIB-DB-375 22/10/2019 18/10/2019 20/12/2013 Donated Books