The strategy and tactics of pricing : (Record no. 160502)

MARC details
000 -LEADER
fixed length control field 02676nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332536548
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816 NAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nagle, Thomas T.
245 ## - TITLE STATEMENT
Title The strategy and tactics of pricing :
Remainder of title a guide to growing more profitably /
Statement of responsibility, etc Thomas T. Nagle, John Hogan, Joseph Zale.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 365 p. ; 26 cm.
520 ## - SUMMARY, ETC.
Summary, etc "The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: -Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities -Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others -An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation -In-chapter textboxes and call-0ut to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges. -Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Decision making.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hogan, John.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zale, Joseph.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010739 23/09/2015 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010740 27/08/2018 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010741 03/10/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010742 04/10/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010743 26/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010744 01/09/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010745 14/08/2023 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010746 28/08/2018 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010747 30/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010748 18/05/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010749 26/07/2023 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010750 06/08/2018 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010751 14/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010752 30/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010753 08/08/2022 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010754 29/09/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010755 02/09/2022 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010756 28/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010757 21/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010758 09/08/2022 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010759 31/08/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010760 01/10/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010761 02/09/2022 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010762 07/09/2019 499.00 Books
    Dewey Decimal Classification     Symbiosis Institute of Business Management, Bengaluru Symbiosis Institute of Business Management, Bengaluru SIBMB-11A 23/09/2015 Book Paradise 499.00 658.816 NAG SIBMB-B-010763 21/08/2019 499.00 Books