MARKETING MANAGEMENT (Record no. 159962)

MARC details
000 -LEADER
fixed length control field 00645nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141008110835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 14
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PEARSON EDUCATION
Place of publication, distribution, etc ENGLAND
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 679
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc NEW GLOBAL CASES REFLECT THE LATEST IN MARKETING THEORY ARUND THE WORLD WITH EXAMPLES FROM THE MIDDLE EAST,EUROPE,ASIA,AUSTRALIA AND GREEN MARKETING AND NEW TECHNOLOGIES.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING(G-01)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 30/06/2011 RADIANT BOOKS 1703.20 19 2 658.802 KOT/KEL SIIB-B-11357 18/10/2024 11/10/2024 20/12/2013 Books